For people who like drinking coffee, Starbucks is a well-known name. 10 Reasons for You to Buy evening dresses The name first came from the hero of Moby Dick which is the classic novel of American prominent literature master Herman Melville in 19th century. Starbucks Coffee Company was founded in 1971 and is the world's leading specialty coffee retailer belonging to the roaster and brand owner of Starbucks. Its variety of retail products include the world's top 30 coffee beans, hand-made espresso coffee and a variety of hot and cold drinks, fresh pastries and delicious variety of food and variety of coffee machines, coffee mugs and other merchandise. In addition to coffee, the Starbucks also offers tea (either hot or ice), pies and cakes .etc. The company cooperates with the joint-stock fellows to produce and sell bottled coffee Frappuccino, Iced Double Espresso and ice cream. In 1971, Boudewijn and Gordon Boke opened up the first Starbucks to sell coffee beans and flavors. In 1987, they sold the Starbucks chain to Howard Schurz, which quickly began to expand and made several milestones in business development. Howard Schurz spent $4 million on restructuring Starbuck and pushing it to become Italian-style inclined, which indeed improved it by leaps and bounds. In June 1992, Starbucks was listed as the first professional coffee company, propelling the increase of its business and the development of its brand rapidly. By the end of the February in 2006, Starbucks has more than 9,000 chain stores throughout the world which distributed in North America, Latin America, Europe, Middle East and the Pacific Rim. The company has more than 12,000 coffee shops, and employs more than 117,000 people in North America, Latin America, and Europe, Middle East and the Pacific Rim and other 37 countries.09 Winter, the World of Tasteful tiffany jewelry !
For a long time, the company has committed to provide customers with the finest coffee and service and to create a unique Starbucks Experience. And it intends to make the Starbucks shop as the warm and comfortable third living space for people besides of workplace and home. At the same time, this company has fed back to the society throuh all kinds of activities reprensting enterprise social responsibility, improved the environment and redounded to the fellows and farmers in coffee producing area. In the light of the unique corporate culture and philosophy in Starbucks, the company has been awarded one of the [most admired companies" for many consecutive years by the American magazine Fortune.
The position of Starbucks price is the "most people can afford the luxury" and consumer orientation is the "white collar class". In general, the price of Starbucks coffee is not higher than other competitors. So Starbucks is very popular among the students and urban white-collars in America and Canada. The majority of the customers are high-level intellectuals who like fine goods, delicious food and art. Besides, they belong to the consumption class of higher income and higher loyalty.
In recent years, this company has produced and sold Starbucks Coffee and cream liqueur in the other locations outside the retail stores and developed new products and brands such as Tazo Tee and Starbucks music CD. Some Starbucks stores even stand at local shops of supermarkets and bookstores (Starbucks does not operate the supermarket or the bookstore).